There is no doubt that one of the new aims for Fashion brands right now is to capture the hearts and souls of younger generations. We all know by now that targeting this new mindset is one of the most challenging journeys that Fashion has had in history. Luxury brands, especially, have become much more…
There are two big, main reasons why Fashion Week is so important. The first one follows the mechanism of showing a new collection, which is where we get the chance to see what the future trends will be, get inspired, get new ideas, and this is the part that most people easily understand, they like…
Everybody knows that historically, Latin America has always been considered a risky zone for international investment. When it comes to business relationships, the region has always been put on the back burner in terms of global fashion influence. This year, when the annual report by The Business Of Fashion and McKinsey&Company called ‘The State of…
Exclusivity Is the New Luxury Photo by Daoudi Aissa on Unsplash I’ve had the intention to touch a topic on streetwear for weeks now, and especially after Paris Fashion Week Men’s when I saw Virgil Abloh’s debut for Louis Vuitton. This specific fashion show was one that inevitably changed the perspective of the cards that…
Photo by Brunel Johnson on Unsplash It’s Men’s Fashion Week in Milan and I couldn’t help but notice that the excitement is not the same as it is in February or September. This is not because Women’s Fashion Week is more interesting or relevant at all, but it mainly has to do with a specific…
The key elements on how the top two leading brands in the fashion industry grabbed everyone’s attention Photo by jarred grabois on Unsplash Last year, we all experienced a constant competition between the two most trendy fashion brands of the moment: Gucci and Balenciaga. According to the Business of Fashion, Gucci was the hottest brand…
Is fashion going through the same changing process as music did? Remember the last Dolce & Gabbana show on Fashion Week where they sent drones down the runway carrying handbags? The show was delayed for almost an hour thanks to that, but nevertheless, that was just a small glimpse of how fashion and technology should…
Are We There Yet? Six years ago, I remember being in class listening to the headmaster of the business school I attended back home for my bachelor talking wonders about the Fast Fashion business model and how innovative it was. I remember him giving this inspirational speech on how the concept of reducing the turnover…
The topic about sizing has been haunting me for more than a week now. The other day, I had to go on a pair of famous retail stores in Milan to try on clothes as an interesting attempt to understand fashion production better. My mission was to spot the differences between each piece I decided…
A digital era where volatility has become less uncommon The other day I had the opportunity to attend an event at Bocconi University called “Around the CEO: Fashion Management a 360°” in which the speakers were Giacomo Santucci – Former CEO Gucci & Partner Kaleidos Corporate Finance, Patrizio Di Marco – Former CEO Gucci &…
